> ## Documentation Index
> Fetch the complete documentation index at: https://docs.comify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create an Audience

> Build a List or a Segment in the Comify dashboard to target the right contacts in your campaigns.

An **audience** is who a [campaign](/campaigns/overview) sends to. Comify supports two audience types — pick the one that matches how "current" you need the membership to be.

<Note>
  This is a dashboard walkthrough. Screens are captured from **cloud.comify.io** → **Template Manager → Audience List**.
</Note>

## Segment vs. List

<CardGroup cols={2}>
  <Card title="Segment" icon="arrows-rotate" href="/audience/segments">
    **Dynamic.** Built from rules only. Membership is re-evaluated automatically as customer data changes — a contact can enter or leave a segment on its own, with no re-upload needed. [Full guide →](/audience/segments)
  </Card>

  <Card title="List" icon="file-lines" href="/audience/lists">
    **Static.** A fixed set of contacts, captured at a point in time — built either **from a rule** (snapshotted once) or by **uploading a CSV**. Membership only changes when you re-run or re-upload it. [Full guide →](/audience/lists)
  </Card>
</CardGroup>

<Tip>
  Use a **Segment** for anything you want to stay current automatically — "customers who haven't ordered in 30 days," "WhatsApp-consented users." Use a **List** for a one-off send — an event guest list, an imported CSV of leads, or a rule-built snapshot you don't want to shift under you mid-campaign.
</Tip>

## Open Audience List

From the sidebar, open **Template Manager → Audience List**. This is the unified **Audiences** page — every Segment and List you've created, with tabs to filter by type.

<Frame caption="Audiences list — All / Segments / Lists, with Type, Members, and Status">
  <img src="https://mintcdn.com/co-d33c95f1/JDH1bOmW9sqfInn6/images/audience-01-list.png?fit=max&auto=format&n=JDH1bOmW9sqfInn6&q=85&s=2cd9b672aeb055d08f6ff84d5ee9e478" alt="Audiences list" width="1440" height="726" data-path="images/audience-01-list.png" />
</Frame>

Each row shows:

| Column      | Description                                     |
| ----------- | ----------------------------------------------- |
| **Name**    | The audience's name (and description, if set).  |
| **Type**    | `Segment` or `List`.                            |
| **Members** | Current member count.                           |
| **Updated** | When it was last created, edited, or refreshed. |
| **Status**  | `Live` (segments) or `Processed` (lists).       |

<Tip>
  Live segments show a **Refresh** action in the row — use it to re-qualify membership on demand instead of waiting for the next automatic evaluation. Lists don't have this action, since their membership is fixed.
</Tip>

Click **+ New audience** to open the type picker:

<Frame caption="New audience — Segment vs. List">
  <img src="https://mintcdn.com/co-d33c95f1/JDH1bOmW9sqfInn6/images/audience-02-new-menu.png?fit=max&auto=format&n=JDH1bOmW9sqfInn6&q=85&s=ea2e786a74480023b0873dd55745057f" alt="New audience menu" width="1440" height="726" data-path="images/audience-02-new-menu.png" />
</Frame>

* Choosing **Segment** opens the rule builder covered in [Segments](/audience/segments).
* Choosing **List** opens the from-a-rule / upload-CSV builder covered in [Lists](/audience/lists).

## Row behavior at a glance

|                                | Segment                                                 | List (from a rule) | List (CSV upload)   |
| ------------------------------ | ------------------------------------------------------- | ------------------ | ------------------- |
| **Click the row to reopen it** | Yes — reopens the rule builder, pre-filled and editable | No                 | No                  |
| **Membership after creation**  | Re-evaluated automatically                              | Fixed at creation  | Fixed at upload     |
| **Manual re-qualify**          | **Refresh** action                                      | Not available      | Not available       |
| **To change membership**       | Edit the rules directly                                 | Create a new list  | Re-upload a new CSV |

## Using an audience in a campaign

Once created, both Segments and Lists are selectable from the [Audience step](/campaigns/audience) of any campaign — Email, [SMS](/campaigns/sms/audience), or [WhatsApp](/campaigns/whatsapp/audience) — under **Select existing → Campaign audiences** (Lists) or **Comify segment** (Segments).

<Warning>
  Segments **re-qualify at send time** — the member count you see when building a campaign is an estimate. Lists are fixed, so the audience a campaign sends to is exactly what was captured when the list was created or last uploaded.
</Warning>

## Next steps

<CardGroup cols={2}>
  <Card title="Segments" icon="arrows-rotate" href="/audience/segments">
    Full rule-builder reference: every field, operator, and how live re-qualification behaves.
  </Card>

  <Card title="Lists" icon="file-lines" href="/audience/lists">
    Building a static list from a rule snapshot or a CSV upload, and the CSV template.
  </Card>
</CardGroup>

* Send to this audience: [Create a campaign](/campaigns/overview)
* Explore channel-specific sends: [SMS Campaigns](/campaigns/sms/audience) · [WhatsApp Campaigns](/campaigns/whatsapp/audience)