> ## Documentation Index
> Fetch the complete documentation index at: https://docs.comify.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Performance

> Track delivery, read receipts, clicks, and conversions for your WhatsApp campaign.

Once your WhatsApp campaign has been sent, the Performance view gives you a real-time picture of how it's doing — from the row menu (**⋮**) on any campaign in the Campaign Manager list, click **View performance**.

<Frame caption="WhatsApp campaign performance — Sent, Delivered, Read, Clicks, Converted, Failed">
  <img src="https://mintcdn.com/co-d33c95f1/JDH1bOmW9sqfInn6/images/campaign-wa-performance.png?fit=max&auto=format&n=JDH1bOmW9sqfInn6&q=85&s=d34ce94fa7032a87902d5212f759a05e" alt="WhatsApp campaign performance" width="1556" height="784" data-path="images/campaign-wa-performance.png" />
</Frame>

## Performance metrics

The Performance section shows six metrics at a glance:

| Metric        | Description                                                                     |
| ------------- | ------------------------------------------------------------------------------- |
| **Sent**      | Number of messages handed off for delivery                                      |
| **Delivered** | Messages successfully delivered to the recipient's device, with delivery rate   |
| **Read**      | Messages the recipient opened, based on WhatsApp's read receipt, with read rate |
| **Clicks**    | Recipients who clicked a button or link in the message, with click rate         |
| **Converted** | Recipients who completed the tracked goal action, with conversion rate          |
| **Failed**    | Messages that could not be delivered, with failure rate                         |

<Note>
  WhatsApp read receipts mean Comify can report **Read** directly, rather than inferring engagement the way other channels do.
</Note>

## Performance funnel

The **Performance funnel** visualizes how contacts move through the campaign lifecycle:

**Sent → Delivered → Read → Clicks → Converted**

Each stage shows the count and percentage, so you can immediately spot where drop-off is happening — e.g. high delivery but low read rate, or good reads with few clicks.

## Campaign statuses

| Status         | Meaning                                    |
| -------------- | ------------------------------------------ |
| **Draft**      | Campaign is being configured, not yet sent |
| **Scheduled**  | Campaign is queued for a future send time  |
| **Sending**    | Campaign is actively being delivered       |
| **Dispatched** | All messages have been sent                |

<Tip>
  If you configured UTM parameters in the [Content](/campaigns/whatsapp/content) step, cross-reference your click stats with Google Analytics for a complete picture of post-click behaviour.
</Tip>