Performance - Comify

Once your WhatsApp campaign has been sent, the Performance view gives you a real-time picture of how it’s doing — from the row menu (⋮) on any campaign in the Campaign Manager list, click View performance.

WhatsApp campaign performance — WhatsApp campaign performance — Sent, Delivered, Read, Clicks, Converted, Failed

Performance metrics

The Performance section shows six metrics at a glance:

Metric	Description
Sent	Number of messages handed off for delivery
Delivered	Messages successfully delivered to the recipient’s device, with delivery rate
Read	Messages the recipient opened, based on WhatsApp’s read receipt, with read rate
Clicks	Recipients who clicked a button or link in the message, with click rate
Converted	Recipients who completed the tracked goal action, with conversion rate
Failed	Messages that could not be delivered, with failure rate

WhatsApp read receipts mean Comify can report Read directly, rather than inferring engagement the way other channels do.

Performance funnel

The Performance funnel visualizes how contacts move through the campaign lifecycle: Sent → Delivered → Read → Clicks → Converted Each stage shows the count and percentage, so you can immediately spot where drop-off is happening — e.g. high delivery but low read rate, or good reads with few clicks.

Campaign statuses

Status	Meaning
Draft	Campaign is being configured, not yet sent
Scheduled	Campaign is queued for a future send time
Sending	Campaign is actively being delivered
Dispatched	All messages have been sent

If you configured UTM parameters in the Content step, cross-reference your click stats with Google Analytics for a complete picture of post-click behaviour.