Performance - Comify

Once your SMS campaign has been sent, the Performance view gives you a real-time picture of delivery — from the row menu (⋮) on any campaign in the Campaign Manager list, click View performance.

SMS campaign performance — SMS campaign performance — Sent, Delivered, Failed

Performance metrics

SMS performance tracks delivery outcomes:

Metric	Description
Sent	Number of messages handed off for delivery
Delivered	Messages successfully delivered to the recipient’s device, with delivery rate
Failed	Messages that could not be delivered, with failure rate

Carriers don’t report back on whether a text was opened or acted on, so Comify can’t show engagement metrics for SMS. If you need click tracking, use the UTM parameters configured in Content and check your web analytics.

Performance funnel

The Performance funnel visualizes delivery outcomes: Sent → Delivered → Failed Each stage shows the count and percentage, so you can spot delivery issues (e.g. invalid numbers, carrier filtering) at a glance.

Campaign statuses

Status	Meaning
Draft	Campaign is being configured, not yet sent
Scheduled	Campaign is queued for a future send time
Sending	Campaign is actively being delivered
Dispatched	All messages have been sent

A high failure rate often points to stale or invalid phone numbers in your audience list. Re-validate your list in Lists before your next send.