Once your campaign has been sent, the Performance view gives you a real-time picture of how it’s doing — from delivery rates through to clicks and unsubscribes.
AI Insights
The AI Insights panel (coming soon) will automatically summarize campaign performance, surface anomalies, and provide recommendations — so you don’t have to dig through the numbers manually.
The Performance section shows five key metrics at a glance:
| Metric | Description |
|---|
| Delivered | Emails successfully accepted by the recipient’s mail server, with delivery rate |
| Opens | Number of recipients who opened the email, with open rate |
| Clicks | Number of recipients who clicked a link, with click rate |
| Bounced | Emails that could not be delivered, with bounce rate |
| Unsubscribed | Recipients who opted out, with unsubscribe rate |
A high unsubscribe rate (above 0.5%) may indicate that the campaign content or audience targeting needs refinement.
Campaign Statuses
| Status | Meaning |
|---|
| Draft | Campaign is being configured, not yet sent |
| Scheduled | Campaign is queued for a future send time |
| Sending | Campaign is actively being delivered |
| Sent | All emails have been dispatched |
If you configured UTM parameters in the Content step, cross-reference your click stats with Google Analytics for a complete picture of post-click behaviour. 