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Once your campaign has been sent, the Performance view gives you a real-time picture of how it’s doing — from delivery rates through to clicks and unsubscribes. Campaign performance

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AI Insights

The AI Insights panel (coming soon) will automatically summarize campaign performance, surface anomalies, and provide recommendations — so you don’t have to dig through the numbers manually.

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Performance Metrics

The Performance section shows five key metrics at a glance:
A high unsubscribe rate (above 0.5%) may indicate that the campaign content or audience targeting needs refinement.

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Performance Funnel

The Performance funnel visualizes how contacts move through the campaign lifecycle: Audience → Sent → Delivered → Opened → Clicked Each stage shows the count and percentage relative to the total audience, so you can immediately spot where drop-off is happening.

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Campaign Statuses

If you configured UTM parameters in the Content step, cross-reference your click stats with Google Analytics for a complete picture of post-click behaviour.